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Segregation of roles

How can the entrepreneur detach his role
from the role of his business?

hyphensa CEO

All too often, I come across entrepreneurs dealing with their businesses as if they are their own lives. This is a basic principle - in order to be able to resolve any issues within the business, the entrepreneur first has to realise that his role as entrepreneur is one thing and the role of the business is another. In the first instance, we’re talking about a person, and in the second, his creation.

A business, any way you look at it, is a creation, a “theatrical performance”, through which the entrepreneur’s idea comes to life. Through this, we achieve self-realisation in an ideal situation, we earn our living, we develop as individuals and we offer work to others.

Too frequently, the entrepreneur takes on the stressful situations of his clients and suppliers because he identifies so much with his business and views his business as his own life. Ideally, an entrepreneur should be able to disassociate himself from his business to the extent that he could reach the point of selling it, without feelings of personal loss.

The entrepreneur ought to see himself as a human resource within the framework of his business. He should know that he is entitled to a wage for the services he provides to his business every day, that he is himself a cost centre, and that he is expensive but also productive for his business. Through the analysis and diagnostic controls that we carry out at the αriston project, we can see that when taking into account the hours, the energy and the emotional cost that the entrepreneur invests, he is paid, on average, a lower hourly rate than his employees.

(excerpt from Mr. Yannis Stergis’ CRMDr, President & CEO hyphen SA, radio course for the show protifora αriston project)

Focus on Publishing

English for Specific Purposes

By Katerina Anastasiou, Production Assistant, hyphen SA

English for Specific Purposes is a particularly popular area of English Language Teaching. The explosion in demand can be attributed to the continuously increasing professional demands of our times, as well as to the contemporary trends in linguistics and psychology that put the student at the centre of the learning process, and that explore new ways of knowledge acquirement. According to these, the student is more engaged in the educational process, and attains the desired skills faster and more effectively, when he/she has personal or professional motives.

English for Specific Purposes covers a wide range of academic, professional and social fields, such as medicine, law, touristic professions, arts and human resources management, or may aim more generally at the improvement of accent and intonation. ESP courses aim at the improvement of the linguistic skills of the professionals in a specific field, while the specific lessons cover all four aspects of linguistic skills (reading, writing, listening and speaking). Special emphasis is given to the practice of new skills in realistic settings.

Most ESP material requires learners, who are often adults, to have a good basic level of language. However, depending on the specific needs of the target user, materials for beginners or students of younger ages can be designed.


Customer Spotlight

Customer management

In today’s complicated business world, companies need to ensure they have the appropriate customer management systems. How can Customer Management be defined, though?

An overall definition of the role of Customer Management is that it combines all the necessary systems, procedures and applications to handle the relationship with a customer. Nowadays, the application of a substantial IT system for the collection and comparison of client data is necessary for most large companies. However, even the smaller business requires some form of customer management system.

Systems and applications of customer management (known as Customer Relationship Management – CRM) are used to detect, investigate and analyze information, such as the customer’s shopping preferences and demographic data.

The conservation of customer trust is a crucial aim for every successful company. Good customer management makes it easier to ensure that the services on offer align with customer needs, and in this way areas of potential future development can be identified more easily.

At the heart of Customer Management is the customer database, a tool of great value to every company. A company with clear, correctly structured and accurate data will be able to offer a good level of service as well as save time and money.

A carefully designed customer management workflow must include feedback from the customer that can be used by the administration. Positive feedback can form the basis of new service development, and negative feedback can help pinpoint mistakes and identify correctional moves.

Even if there is no definitive manual, there are some key factors that companies should consider when creating a CRM. These are:

  • To identify factors that are important for customers or consumers – their demands should be the focus of the company and the CRM.
  • To promote a customer-oriented philosophy that should be transparent to all members of staff.
  • To develop complete procedures for customer service – a substantial global vision – so that a complete picture of customers can be achieved and accurate conclusions deduced.
  • To offer successful and discerning customer support – customer disappointment in time of need is a frequent reason why a customer breaks with a provider.

Portfolio, the preciousness of...

What is the value of the personal portfolio?

The value of a personal portfolio is enormous, if you consider that in most companies hiring today, the only thing candidates hand over during the interview process is a CV. The CV alone does not provide anything more than the candidate’s story in terms of education, professional experience and the limited amount of personal data that is necessary, everything in shorthand. As CVs are usually entirely in titles and notes, they can be simple promises. Everything that is written can eventually be proven of course, but obviously the candidate who presents real-life examples of the information in his/her CV has a much bigger competitive advantage.

This concept is easily understood if we think about artistic professionals like designers, painters and photographers, who can simply display the results of their work. Well, the same approach can be taken in every professional field by creating a portfolio, which should include information/examples from a very early age. You alone will decide what constitutes your personal ‘display’, what you want your potential employer to know about you, what you can bring to their business, what reflects your personality.

The portfolio is a concept particularly encouraged by the European committee, and there are some excellent portfolio samples out there from young, aspiring candidates. It is even possible, using new technological means, to create interactive, live portfolios. For example, a candidate could create a link from a blog, which is carried to interview on a mobile device, to be forwarded to the potential employer on the spot during interview, demonstrating that they are competitive, competent and confident.

(Excerpt from the radio course of Mr. Yannis Stergis, President - CEO hyphen SA, for the show protifora αriston project)

Company News

Second ROIEDU Business session a great success

The second session of ROIEDU Business, hyphen SA’s educational programme for business professionals, was a resounding success. Both professionals and entrepreneurs attended the session, entitled “ Processes of Human Resources Management and their Costs”.

The participants, whose expectations were mostly related to customer management and employer–employee relationships, gave extremely positive feedback.

“Nothing should be taken for granted, if it is not expressed and is not clear.”

“I was struck by the importance of consistency and trust between employers and employees.”

You can find more detailed information about the ROIEDU Business programme at

the αriston project

Empathy and education

by Dora Papapanagiotou, Senior Educational Consultant, hyphen SA

Have you ever thought that if somebody is not well, mentally and physically, they cannot enter the learning procedure?

Maybe we should change the way we see teaching and start dealing more with the well-being and cultivation of empathy in our students.

Some might wonder if it is appropriate to “teach” empathy and well-being at school. However, it gives the chance to students to be able to talk about their feelings, their thoughts, their ideas, to learn how to negotiate, how to compromise, how to assert. Besides, school functions as a miniature society, the first stage children have to go through in order to survive in the real world, when they grow up.

A good psychological state improves self-confidence. Children can express themselves with greater clarity, are able to explain what troubles them, can define the obstacles they face while learning, and are able to cultivate problem-solving skills.

School has to surround the students, show them the reasons why everybody is important and teach them how to be responsible. School has to embrace diversity, teach sympathy and empathy, cultivate social skills and encourage a healthy way of living.

Children, even from an early age, need to understand what it is that makes us individual, and that we shouldn’t feel bad if we are different. Understanding our own feelings as well as other people’s feelings, we are able to overcome prejudice, respect each other and improve the society we live in.

The teacher as well as the parent can get children involved with such issues, integrating them into the school curriculum (in classes like foreign languages, history, biology, etc.), but also in discussions within the classroom or within the family, following a film or a play.

Cultivating children in all aspects of society is just as important as mainstream school subjects.

The educational programmes of hyphen SA bring students into contact with a wide variety of these issues and through the STEAM projects, children are encouraged to discover their unique abilities and develop skills which will be their allies throughout their life, in every learning opportunity.


How much time do I need to study?

by Foteini Boukouvala, Med Special Education, Educational Programmes Coordinator, hyphen SA

Studying at home requires persistence and patience from parents as well as from younger students. Having a clear homework plan is profoundly important not only for the child’s performance at school, but also for the thorough understanding of the learning item, and the related psychological health of the child. Besides, a successful study process breeds confidence in the student.

The amount of time spent studying should depend on the child’s age and the grade they attend, two factors that influence a child’s concentration span and time management abilities.

Other important factors include the place/room where a child studies, other activities that take place before and after studying, as well as a child’s learning styles. Smaller children, especially primary school first graders, need more time at the beginning so that they can get to grips with the studying procedure. Parental participation is also vital. At this age, the parent should decide where homework is done so that the child is not distracted; guide the procedure without intervening; and work with the child to build a homework plan (especially early on), in order to help them create a routine. As soon as the foundations of correct and effective study are laid, the parent can gradually distance him/herself, leaving the child to organize their study independently (always under supervision, as the child is still young).

As time passes and the child ages, the amount of study time gradually increases. However, students who have learnt how to study early on, will always learn faster and more effectively.

Young Pioneers, hyphen SA’s pioneering day-to-day study and preparation programme for school children, is the answer to hours and hours of exhausting study and no free time. It puts children firmly on the path to achieving the goals they set themselves, and realizing their dreams for the future.


We get certificates, but do we get skills?

by Dimitris Diamantidis, New Media & Marketing Director, hyphen SA

Skills or accumulation of certificates?
This is not a simple answer and it requires a profound analysis of clues and data.

When we “judge” the state of our education based on the “production” of Higher Education Schools, we realise that in Thessaloniki alone, there are more lawyers than Sweden, with a population of 10 million.

The unstoppable accumulation of degrees and certificates progressively has no value in the job market nor effect on the earnings of people who have spent many years of their lives at university. Greece has the most doctors pro rata in the world (7 for every 1000 inhabitants), together with Cuba.

Few countries have so many leading scientists, while at the same time experiencing a lull in the production of scientific publications of Greek “origin”. In 2016, Greece fell behind 6% compared to the publications of Egypt (based on Scopus calculations), while in 2015, it outnumbered Denmark, Finland, Norway and Israel. Moreover, none of the 600 and more scientific publications of 2015-2016 were attributed to a main writer from a Greek university.

Greece is developing into a country with a lot of university graduates, but without seriously knowledgeable scientists in areas where the country needs them. In many fields, the only option for graduates is to tutor children, leading to more young people applying to the same schools and to the same tragic dead end.

So, if you wonder why you can’t find work, despite your many certificates and degrees, the αriston Pioneers΄ League community and the ROIEDU Global Skills programme may have the answers to your questions.

Questions like how to find work across the world, develop your professional profile and your personal portfolio, succeed in a job interview and create the best CV for the promotion of your numerous qualifications.

According to a study by the University of Phoenix, the skills that every employee should have by 2020 are social intelligence, a design mindset, cross cultural competence, transdisciplinarity and other similar transferable skills.

In these times, when certificates are not as important as what you can actually do, the answer is to upgrade our abilities, regardless of what we have studied, what job we do or where we live, if we want a better professional future and a better quality of life, for us and for our families.

Get to know ROIEDU Global Skills now!

hyphen SA
Vas. Olgas 24b, GR-54641, Thessaloniki, Greece
T: +30 2310 888 125
F: +30 2310 887 208

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