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ROIEDU 16-25
Early adopters and Start-Ups

hyphensa CEO

The importance of early adopters for Start-Up companies, and the usefulness of the ROIEDU 16-25 programme for young people who wish to chase their business dreams.

A Start-Up is a company or a temporary institution whose goals are set in accordance with an escalated business model. The term Start-Up can be applied to a large number of companies. However, it is generally used to describe companies that are related to high development, are tech-oriented and, usually, aim to create a new market (or dynamically develop an existing one).

The early adopters (pioneer buyers) are in essence the first “clients” of a new service, technology or product, and constitute the driving force of the Start-Ups. It is a very useful “tool” in the hands of the entrepreneur or company that wants to develop new products or services, since the early adopters don’t just try out a new product or service; they promptly provide valuable, honest feedback, which not only helps the provider develop new editions of the product, but can also help them resolve issues to do with the distribution, customer care and support of said product or service.

The young entrepreneurship programme ROIEDU 16-25 provides participants with all the tools they need to run a dynamic Start-Up, which will set it apart not only in the Greek market but also on an international stage. It develops technical skills drawn from the experience of hundreds of business people and executives, as well as communication and intercultural understanding skills. The compulsory use of the English language and “live” terminology initiate participants into the real language of business. In fact, the participants are taught real practices, e.g. cost centre management, which even MBA graduates struggle to implement in the live job market. They graduate with a comprehensive printed and digital portfolio, which renders them competitive even in advanced markets. It is also worth mentioning that the programme is supported by authorized international material from publications of Cambridge University, UK.

Six online sessions take place over a three-month period (one every fortnight), via the use of an innovative e-learning platform. The sessions utilize flipped classroom methodology, with the physical presence of participants only required once a month, at the hyphen SA Elaeon. The programme teaches young people how to function as a team, make the right business decisions, communicate clearly, give feedback, negotiate effectively and build solid business relationships.

Focus on Publishing

Audiobooks and podcasts: how texts come to life in English language teaching

by George Theodoropoulos, Production Editor, hyphen SA

In recent years, technological potential has become embedded in more and more books, creating modern texts which motivate students to want to read them. These contemporary texts do not differ only in content, but also in the way they can be read. Students can now listen to the accent, rhythm and musicality of the language. Although this is not new in foreign language teaching, the latest digital media makes reading more accessible by incorporating the authentic colours of the language and culture we seek to approach.

In the world of publishing, we try to enrich textbooks with a variety of entertaining, encyclopedic and literary texts. Although this is an approach that still challenges a number of students, new technologies provide dynamic tools that restore students’ passion for reading naturally within the classroom setting.

Audiobooks are literary or encyclopedic books that students can listen to from media players, such as their mobile phones and MP3 players. Live texts are now available with music, and they are accessible at any time. The actors who record these texts accentuate their expression and create an authentic atmosphere, thus creating texts that excite students. It is worth noting that texts designed especially for beginners are also available.

Podcasts are a kind of digital radio broadcast which are not aired live, but are accessible to listeners at their preferred time. There are now many podcasts addressed to English language students. Just imagine the possibility of creating your own radio show in your classroom with and for your students.

The potential of technology within education never ceases to amaze us.


Customer Spotlight

The philosophy of hyphen SA

Content, and its relationship with it, is hyphen SA’s strongest competitive advantage. The company invests in the analytic powers of human intelligence and in its ability to produce authentic material. The company has developed a state-of-the-art knowledge management methodology, which has become one with company culture.

The philosophy of hyphen SA is concentrated in the words of one of its founders, Yannis Stergis: “The most important thing in education is not for each of us to simply acknowledge the required energy investment and associated costs in a specific period (regardless of the fact that the educational field is fixated on these parameters) because the energy and cost requirements constantly change. The most important thing in education has to be the constant cultivation and honing of all the necessary skills that allow us to efficiently regulate the actual amount of energy we need to invest at any given time.

The attainment of this independence of regulation is fully compatible with the restlessness of the universe of which we are part. It is a critical ability, vital for the management of fluctuating energy requirements, which we hone daily as we learn how to learn. It is used not only for the regulated management of our lives, our professional being, our energy reserves, resources and expectations, but all this leads to the development of “new content” and cognitive load which, if shared with others, allows us to pull them with us on our upward spiraling journey of satisfaction and the “golden middle”. We all become creators.”

(extract from the αriston project CODEX)

Are you drone, helicopter or free-range?

by Emma Parker, Vice President – hyphen SA International Development Director – CEO hyphen Publishing Services, hyphen SA

In 1977, at the age of six, I used to walk to pre-school alone, or under the not-very-watchful eye of my big sister. She was all of seven. One Monday, some big kids stopped me and stole my dinner money for that week. Nowadays, not only would I not be walking to school alone at that age, I certainly would not be taking money to pre-school! The truth is, parenting has changed drastically. “When I was a child,” begins many a boring monologue about how things used to be. In my house, this line brings on so much eye rolling and tutting from my two, you’d think they were having some sort of fit.

It seems though that I was the last generation to enjoy free-range parenting. In the 1980s and 90s, there was a distinct shift. As a result of bone-chilling abduction-and-murder cases such as Adam Walsh in the US and James Bulger in the UK, parents began to watch more closely. Not quite ready to take away their children’s freedom, they worried. Constantly. The grip of authority previously exerted by teachers and respected by parents, began to loosen. A stinging smack on the back of the legs was gradually replaced by quiet chats and “time outs”.

At the beginning of the 21st century, helicopter parenting emerged. Parents began shielding their offspring from any disappointment, making decisions for them and clearing the way of obstacles. Overnight, or so it seemed, there were no winners or losers. Everyone playing pass-the-parcel got a present. Everyone on the team got a trophy. Parents regularly questioned school authority and there were no consequences. If you forgot your packed lunch or homework, Mum would simply bring it to school. Children were under close supervision. And parents began to feel the pressure for their children to be the best.

And today, we are witnessing the birth of the drone parent. A scary new breed of hyper-vigilant, hyper-involved “mumagers”. Using today’s technology, these mums and dads optimize their young with social media apps, smartphones, GPS and 5G coverage throughout the known solar system. She’s your friend on Facebook, can read all your texts and peruse your up-to-the-minute test scores online. And luckily, Mum can now help you revise for your university exams via Skype, regardless of you having fled to the other side of the planet to gain some independence. And if you slip down a grade, she can email your tutor to ask why, without you even knowing.

Helicopter parenting is over-parenting. Drone parenting though, takes it to a whole new level. A recent study found that it can be significantly detrimental to your child’s development. Regardless of your good intentions, speaking for, making excuses for, problem-solving for, protecting and generally micro-managing your child is stunting their creativity and compromising their autonomy. For young adults in particular, over-parenting breeds narcissism and poor coping skills. The study has shown that this can lead to anxiety and depression in adulthood, as they realise they can’t stand on their own two feet. They are also more prone to self-destructive behaviours such as binge drinking and sexual promiscuity.

So, if you spend so much time at your child’s school that you have your own coffee cup in the teachers’ lounge, take a step back. Breathe. You’ve just got caught up in the Big Brother era of too much information, unnecessary comparisons and peer judgement. Come to grips with the idea that making mistakes is part of becoming a whole, sane, competent adult. Empower your children to make good choices for themselves. Show them how to go after what they want in life but don’t go after it for them. Lack of control does not mean lack of involvement, warmth and support.

My 70-year old mother messaged me at two o’clock this morning. “I see you’re on Facebook. You should be asleep.” I’m 44 years old and being drone-parented. It just goes to show that being a parent never ends. And she’s absolutely right of course – I should have been asleep.

Company News

The competitive advantage of content

by Despoina Chatziathanasiou, Μ.Εd. Project Editor, hyphen SA

During periods of global recession and consequent unemployment, people have a tendency to anathematize society, machines, situations and circumstances in their effort to blame the culprit. A similar situation has occurred in Greece, whereby the recession has resulted in technological unemployment. Is there really a way to deal with this phenomenon or are we already at a dead end?

Technological unemployment entails the obsolescence of certain professions, jobs and specialist roles due to technological change. So it is without surprise that machinery of any kind and general technological progress are easily ‘victimized’ and anathematized. Is it possible that we could possess a secret weapon against technological unemployment? Is it time for us to stop blaming and start taking action?

The answer is both obvious and unexpected. The key that opens all doors and empowers people beyond comparison is human intelligence and its ability to produce content. The human mind, which is often underestimated, is strong enough to stand up against machines and technological achievements whilst producing valuable content in every aspect.

Once again, hyphen SA is breaking new ground by focusing its know-how on human intelligence and establishing it in its rightful place. In other words, hyphen SA transforms its relationship to content into a competitive advantage. Of course, when we speak of content, we do not refer to barren words and sentences; at hyphen SA, we treat content as an integrated entity, a living organism that is constantly changing according to its surroundings, conditions and stimuli. Content is formed on two basic components: interculturality and social intelligence.

hyphen SA provides communication services and their intercultural adaptation, content development and translation services to large companies such as KLEEMANN, MEVGAL, the BSTD Bank, Barba Stathis and others. These companies assign hyphen SA with their annual reports, the content development of their webpages and intercultural adaptation of their communication needs in over 25 languages and cultural systems. These companies trust in hyphen SA’s human capital, safe in the knowledge that the result will not be text in isolation from its environment, but a text fully adapted to the needs of the environment and the audience to which it is addressed.

The originality of hyphen SA has turned the company into a major player in the domestic market. Content is upgraded and human intelligence takes its rightful place, clearly demonstrating its power.

the αriston project

Can you ensure the sustainability of your business?

ROIEDU Business is an educational programme which introduces a comprehensive code of business practice for small and medium-sized businesses and entrepreneurs, enabling businesses to develop sustainability, foresight and high productivity in the constantly changing new economic environment.

Analysis of measurable data has proven that, regardless of size, the only enterprises to survive the crisis almost unaffected were the ones that consistently relied on cost centres for their planning and management. These are the enterprises that exhibited fast reflexes to changes in market conditions, combined with creativity and determination.

Entrepreneurs who attend the ROIEDU Business programme, an educational course developed by the αriston project, are taught how to immediately apply the tools needed to implement the cost centre methodology.

Based on technocratic, scientific, experiential and holistic approaches, ROIEDU Business has proven to inspire the implementation of profound structural change not only within entrepreneurs’ businesses, but also in their personal lives. The programme aims to provide trainees with life-long professional growth and entrepreneurial orientation, comprehensive financial management skills and growth in revenue.


Duration: 6 months

Structure: 6 monthly sessions, flipped classroom

Session 1: Productivity, measuring productivity, cost centre planning and management
Session 2: Managing human resources and their cost – Your employee is your client
Session 3: How to assert and negotiate
Session 4: State and legislation management
Session 5: Business redesign
Session 6: Growth and self-discipline


Meet the αriston project communities!

for parents only – Prepare your children for the future

Every parent wonders how best to equip their children to face the future challenges they will encounter. for parents only is a community which enables parents to offer their children the ability to acquire the skills necessary for success. Young Pioneers and Young Pioneers STEAM are educational programmes which deliver the solutions to the worries parents have regarding their children’s future.

Connect with for parents only at . Learn more at .

the αriston Pioneers’ League – Secure your place in the global job market

By participating in the αriston Pioneers’ League community, young people learn how to create professional profiles and personal portfolios, as well as discover the criteria for creating a start-up business. The community offers the opportunity to participate in ROIEDU 16-25 , an educational programme which teaches trainees how to develop competitive CVs, distinguish themselves in interviews and realise their own business ideas.

Connect with the αriston Pioneers’ League at Learn more at

the αriston business society – Ensure the viability of your business

Entrepreneurs and professionals can learn how to maintain the stability and growth of their business by participating in the αriston business society. The educational programme ROIEDU Βusiness & CERT offers participants the opportunity to learn about entrepreneurship, how to increase revenue and develop the international communications of their company through an introduction to a comprehensive code of business practice.

Connect with the αriston business society at Learn more at

the αriston academy – The first official community for teachers

the αriston academy is a community specifically for teachers wishing to acquire the expertise and necessary training to improve their teaching practice. By attending the αriston academy programme, trained teachers learn how to utilise the most contemporary teaching methods and technological tools, as well as how to develop a better understanding of their students through the identification of goals and the implementation of teaching strategies which incorporate their students’ interests.

Connect to the αriston academy at . Learn more at


Towards another philosophy of communication

by Dimitris Diamantidis,
New Media & Marketing Director - hyphen SA

There are a vast number of companies that do not produce or trade in goods or services for the general public; rather, they provide extensive communication programmes peppered with costly advertising.

On the other hand, it is common for businesses reliant on a consistent programme of advertising not to be aware of how to effectively use the hundreds or millions of euros allocated for this purpose alone.

The effective use of resources allocated for the purpose of communication and advertising, the target of which is to yield the greatest added value for the holder, is something that, for better or worse, isn’t taught at university. It is rather a matter of experience and time spent in the marketplace and its mechanisms.

Today, when the language and slogans of advertising are gradually losing value, consumers and clients need to clearly understand why it is in their interest to purchase something and ensure that the cost-benefit relationship is satisfactory to them. Concurrently, before making a purchase, they should acquire first-hand experience of using a product or service by means of a relevant video or forum, where users share their opinions about the product in question. This is why services like TripAdvisor became so popular.

Consumers, therefore, need to “consume” appropriate content that is easy to digest and find, and which is likely to appear to them via a smartphone, tablet or computer screen.

Content marketing is essential, as is exposure to social media (paid or for free), the regular production of attractive content and the depiction of concept and meaning that is easily perceived by the average person. Advertising will always remain vital to businesses. However, it should always go hand in hand with a consistent communication campaign that does not require significant financial resources.

Even when advertising resources run out, communication still supports a company’s efforts to keep in touch with its clients, to implement marketing strategies and overcome challenging times, such as crisis.

Communication is not only dependent on financial resources, but also on common sense and staying in touch with reality.

hyphen SA
Vas. Olgas 24b, GR-54641, Thessaloniki, Greece
T: +30 2310 888 125
F: +30 2310 887 208

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